M e d i c i n e A ve 2 Web, iPods, Webcasts, etc), and resource allocation and efficiency (ie, tracking and production/financial impacts). Illustration: Cdia Johnson It is difficult to believe today that computer use in advertising agencies was in its infancy less than twenty years ago. One watershed year was 1990, when Adobe shipped its first version of Photoshop—the application that grew so popular it spawned its own verb form, as in 'Take these pictures and Photoshop them together." Then in 1991, Tim Berners-Lee first described HTML, the hypertext markup language that led to the expansion of the Internet into the World Wide Web. Berners-Lee also developed specifications for each unique address on the Web (termed URL for uniform resource locator), as well as HTTb the protocol for hypertext transfer. It was also that year that 9 6
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