Acknowledgments The People Who Created Medicine Ave 2 Medicine Ave 2: The Story of Medical Advertising in America 1990-2008 is made possible by the support of the Medical Advertising Hall of Fame (MAHF). This publication fulfills the mission of the MAHF to record and preserve the industry's rich history. The MAHF appointed a publication committee to manage all activities concerning the creation and publication of Medicine Ave 2. Its members are Julien Jarreau, David Gideon, John Kallir, Ron Pantello, and Harry Sweeney. Ron Pantello, as Chairperson for the publication committee, oversaw all activities associated with the creation of Medicine Ave 2, was a contributing author, and served on the ad selection committee. David Gideon, as Executive Director for the MAHF, served as the liaison to the MAHF and editor for the publication. Julien Jarreau served as the publication's art director, charged with design, layout, and production. John Kallir served as executive editor for Medicine Ave 2 and was the last word on all copy. He was also a member of the ad selection committee. Harry Sweeney was a contributing author and editor, and served on the ad selection committee. In addition to the publication committee members, Mike Lyons assisted the ad selection committee. Special thanks to Medical Marketing & Media, which has staunchly supported the MAHF since its founding 14 years ago in its mission to preserve the history and to honor the people who built the foundations of the health communications industry; and to James Chase, MM&M's editor in chief, for his assistance providing digital materials. Without the tireless efforts of the publication committee, this book would not have been possible. After 1990 the industry became more complicated as new regulations, technologies, and emerging new science all converged. As such, to appropriately cover important industry subjects, the publication committee recognized the need for special guest authors. The MAHF expresses its appreciation to the following guest authors/experts: Gil Omenn, Jed Beitler, John Kamp, Wayne Pines, Ken Berkowitz, Tom Domanico, Don Martiny, Frank Hone, Carroll Dowden, John Corcoran, Tim Pantello and Mark Bard. The MAHF also recognizes the generosity of Euro RSCG Life and expresses appreciation to Donna Murphy and Doug Burcin for use of their personnel— especially Barry Balter, Ann Berkhausen, David Gormly, Seene Herzbrun, Sara Kane, Rebecca Karnofsky, Kelli Klasko, Barbara Kleinman, John LaBash, Joseph Perciaccanto, Alyssa Peterson, Freddy Reyes, Ari Rolnick, and Binh Tran—as well as their meeting room facilities. A special thanks to all the agencies that submitted samples of work for presentation in Medicine Ave 2. Over 850 samples were submitted; while all of these cannot appear in the publication, they will be preserved for presentation on the MAFIF Web site. And a final thanks to Pat Pantello for arranging the indexing and copyright for Medicine Ave 2. The MAHF wants to thank all who helped with this publication for seeing the value of preserving the rich history associated with medical advertising. Enjoy this labor of love! 9
RkJQdWJsaXNoZXIy NDMwNDAx