M e d i c i n e A v e 2 John Corcoran The 1990s witnessed the birth of the electronic age in the ad business, spurred by the birth of the World Wide Web in 1992. During this time there was widespread adoption of personal computers and explosive growth of the Internet. Intel developed the Pentium processor and hand-held satellite phones. CD burners came onto the market, and Apple introduced the revolutionary iMac computer. The electronic age had a profound impact on the advertising business in general and the healthcare agency business in particular. New electronics impacted the structure of agencies and agency networks, clients and client networks. They affected the way agencies worked and the advertising that was created. Healthcare advertising evolved along with a change from traditional physician-directed patient care to a more interactive physician-patient relationship, in which patients played a more active role in their own healthcare decision-making process—a major evolutionary development that was enabled by the electronic age. 84
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