Today's economy has become global. Hard goods and services are sourced and provided on an international scale, and healthcare products and services are no exception. While the global agency networks of today reflect this situation and represent an efficient and organized method of communicating scientific information to a worldwide market, they are no more the final evolution of this process than was Intercon when it first appeared as the vision of Bill Frohlich. While he, and other early pioneers, would no doubt be impressed by what has transpired, they would probably not be surprised, as they recognized early on that the need for information has no borders, and that globalization was healthcare advertising's manifest destiny. ^ has become global.... The need for information has no borders oday's economy
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