M e d i c i n e A v e 2 compartmentalization on the client side. We had totally separate teams that were either working on the US business or servicing their international groups. It was actually the non-US pharmaceutical companies who were doing more international programs than the US companies." Eventually, all S&H offices were organized to report directly to S&H New York, and the promise of complete, global campaign coordination was fulfilled. Other Agencies Develop International Networks While agencies such as Intercon and S&H were at the forefront of developing a presence in the international marketplace, other agencies with international ambitions were being established. The UK became a hotbed of agency development and growth. Some of those agencies, such as Young & Day, Advertising and Design Associated, Benton and Bowles Healthcare, and Paling Ellis, started to expand their operations across Europe. Others in Europe, such as Lewis & Gace and Publitec, also were involved in global core package development and design. By the mid 1970s, there was considerable local competition as well as the occasional overseas arm of a US agency, including Sieber & McIntyre's operations in Tokyo and a few European offices of J. Walter Thompson's former healthcare unit, Deltakos. Other US agencies were building strong international marketing practices without going overseas to establish local operations. Dorland & Sweeney, established in 1971, developed a relationship with Merck, Sharp & Dohme International through Edward Glenn and Martin Meaney, the former an ex-Upjohn executive and the latter an exagency executive. They became the people responsible for building MSD's international advertising division, and Dorland was there in the early 1970s to help MSD with the promotion of its brands outside the US. Early work in 76
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