clients for many years, again developing core package materials for the international marketing teams who would distribute them to local markets around the world. It set up a separate unit within the agency just to handle these international promotional assignments. But Art Sudler saw an opportunity to go beyond the boundaries of a New York-based effort when he teamed up with an Argentinean physician to form Arranz & Sudler-an international office in Mexico City that would handle Latin American promotional opportunities. While ambitious, it didn't last long. Then, in 1973, in conjunction with its new parent company, Young & Rubicam, Sudler & Hennessey established the first of a series of international offices in Sydney, Australia. This time, S&H had a success on its hands. In contrast to Frohlich's personal initiative, the opening of S&H Sydney came as a result of a client request. Burroughs-Wellcome had requested that Young & Rubicam Advertising (Y&R), a consumer agency, pitch for its over-the-counter (OTC) drug business throughout Australia. In addition, B-W asked for the agency's input on Zyloprim, its drug treatment for gout. Having recently acquired one of the healthcare industry's leading agencies, Y&R asked S&H for help. John Corcoran, a senior manager at S&H, was asked by Matt Hennessey, by then the surviving partner there, to fly to Australia to help in the Y&R effort. With the New York office of S&H pitching in to help, and telexes of the latest It’s not how many you have, buthow they come together. F>AnkKtrt.M>un Sydney Auckiand fekya andTbreecooeoho*? uicnt with ctfrruiw a p d jflct in the jpeoal rwds d then pamcuhr mulcts What* mow our dikim i o&cts uH to «ch other They week together to make sure chat Sodicrft Hennessey Irrtrrnational always deliver* more than the sum of rts parts
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