with Healthcare Professionals and Principles Concerning Direct-to-Consumer Advertising), as well as the continuing focus of elected federal officials, state attorneys general, and consumer advocacy groups, operating individually and in concert. Prescription drug advertising and promotion, appropriately created and closely and intensely regulated, plays a key public health role in communication about diseases, conditions, and the risks and benefits of drug therapies to healthcare professionals and patients. In the context of national health reform, the tensions are likely to continue. 4
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