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Contributing Authors Mark Bard Founder and President, Manhattan Research (acquired by Decision Resources Inc.) Jed Beitler Chairman, CEO Worldwide Sudler & Hennessey Kenneth P. Berkowitz, Esq. Consultant on Business and Regulatory Affairs and Expert Witness Former Vice President, Public Affairs, Drug Safety and Drug Regulatory Affairs IIoffmann-La Roche, Inc (now Genentech) John Corcoran Formerly: President and Founder, Sudler & Hennessey International; COO, FCB Healthcare; CEO, Euro RSCG Healthcare; Founding President & COO, Healthstar Communications Tom Domanico Chairman, CEO, Worldwide Creative Director Draft FCB Healthcare Carroll Dowden Founder and Chairman, Dowden Health Media; CEO, Wainscot Media; Former President, Medical Economics Company Frank Hone Sustainable Engagement Leader, Healthways, Inc., Nashville, TN Former Worldwide DTC director, Ogilvy Healthworld and Medicus Consumer/DMB&B John Kamp, Esq Executive Director Coalition for Healthcare Communication Don Martiny Executive Vice President, Chief Creative Officer Altum, a part of Commonhealth Gilbert S. Omenn, MD, PhD Professor of Internal Medicine, Human Genetics, and Public Health, and Director, Center for Computational Medicine and Bioinformatics, University of Michigan, Ann Arbor, MI Ron Pantello Founding Partner, Lally, McFarland & Pantello, acquired by Havas, Paris, France CEO & Chairman, Euro RSCG Life (Havas) Co-founder Medical Advertising Hall of Fame Tim Pantello Managing Partner Tribal DDB Health Worldwide Wayne L. Pines President, Healthcare and Regulatory Services, Apco Worldwide, Washington, DC Former Associate Commissioner for Public Affairs, FDA, Rockville, MD Harry Sweeney Co-founder, CEO & Chief Creative Officer, Dorland Global Corp, acquired by Huntsworth, pic; Co-founder, Exec. Committee Chair, Coalition for Healthcare Communication; Adjunct Assistant Professor of Public Health, Drexel University School of Public Health 293

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