What’s practical isn't always motivating to women. A motivating brand message, like a perfect gift, shows an intimate understanding of what the receiver values. Is your brand resonating as well as it could with female influencers? Compromises, assumptions, and generalizations often get in the way of making deeper connections. And brand potential goes unrealized. 2. 1. AGENCY: Euro RSCG Life Metamax CREATIVE TEAM: Julien Jarreau, Lori Spielberger, John Born 2. AGENCY: GSW CREATIVE TEAM: Steven Michaelson, Steve Hamburg 273
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