T he W o r k : DTC 2. AGENCY: Tribal DDB Health Worldwide CREATIVE TEAM: Janet Guillet, Tony Romeo, Ellen Fields, Darren Miller CLIENT: Merck IMPORTANT INFORMATION ABOUT VIOXX, VIOXX TARGETS A KEY SOURCE OF PAIN. TAKE WITH OR WITHOUT FOOD. VIOXX IS NOT A NARCOTIC. FIND OUT IF VIOXX CAN MAKE A DIFFERENCE IN YOUR LIFE. YOUR RESULTS MAY VARY. “Morning pain can’t keep me from doingwhat I love” Dorothy Ha m ill $ MERCK © 2003 Merck & Co., Inc. All rights reserved. 20303917(1)(907)-VIO-CON VIOXX is a registered trademark of Merck & Co., Inc. VIOXX PROVIDES POWERFUL 24-HOUR RELIEF OF OSTEOARTHRITIS. ONCE DAILY VIOXX (rofecoxib) FOR EVERYDAY VICTORIES It isn’t about competing. Or pushing yourself to the limit. It’s about controlling the pain that can keep you from doing the things that make your day worthwhile. VIOXX may help. VIOXX is a prescription medicine for arthritis pain and stiffness. ONE PILL FOR ALL DAY, ALL NIGHT RELIEF. Just one little pill can relieve your pain and stiffness all day and all night for a full 24 hours. VIOXX specifically targets only the COX-2 enzyme, which is a key source of pain and inflammation. In clinical studies, once-daily VIOXX effectively reduced pain and stiffness. You don’t have to worry about scheduling VIOXX around meals. Tell your doctor if you have liver or kidney disease, or a history of angina, heart attack, or a blocked artery in your heart. VIOXX cannot take the place of aspirin for the prevention of heart attack or stroke. VIOXX should not be used by women in late pregnancy. VIOXX has been extensively studied in large clinical trials. Commonly reported side effects included upper respiratory infection, diarrhea, nausea, and high blood pressure. Report any unusual symptoms to your doctor. Please see the Patient Product Information for VIOXX on the next page for additional information that should be discussed with your doctor. Ask your doctor or healthcare professional about VIOXX today. Call 1-800-MERCK-30 for more information, or visit vioxx.com . People with allergic reactions, such as asthma, to aspirin or other arthritis medicines should not take VIOXX. In rare cases, serious stomach problems, such as bleeding, can occur without warning. 251
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