M e d i c i n e A v e 2 W e have all heard the old advertising adage, "Get close to the customer," and nothing has gotten us closer to the customer than digital communications. The advent of digital changed how we read, how we search for information, and how we interact with customers and each other. As each day goes by, new developments in this field improve and change how we communicate. Who knows what tomorrow will bring? What follows are some examples of outstanding applications of digital communications in healthcare. 220
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