T he Medical Advertising Hall of Fame publication committee reviewed more than 850 advertisements, all produced by talented creative staff at member agencies handling professional advertising. While all represent extraordinary creative efforts designed to attract attention while conveying important product information to healthcare professionals, Medicine Ave 2 cannot accommodate all of them within its pages, and those included are just a selection of the best the industry created during the last two decades. The entire collection of work can be viewed on the Medical Advertising Hall of Fame Web site at www.mahf.com. What follows are some wonderful representations of the work produced by many professionals in medical advertising.
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