What Digital Technology Means to the 21st Century Agency Computers have ushered in a creative evolution, if not a creative revolution. They have brought the entire world closer together. They have enabled us to see and compare our marketing ideas with colleagues from around the globe, to understand the differences between our medical and healthcare culture and the cultures of other peoples, and to produce more work, faster and more efficiently. Whether technology will help lead us to better health outcomes as a result of our ability to create such communications will be for history to decide. ^
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