M e d i c i n e A v e n u e 1 1 Client: Beecham. Agency: Corbett. AD: Dave Meade. Copy: Don Courtney. CS: Peter Zanet 2 Client: Pfizer. Agency: Sudler & Hennessey. AD: Mike Lyons. Copy: John Lally. (1977). H U N G ER Control of ravenous hunger is of major importance tn any dietary program. 'lb be successful, a weight-control program must be comprehensive. Patients need to understand caloric intake, have some idea of wKind nutrition.and be counseled and motivated to stay with a prescribed dietary rcgm.cn Fastin' (phemermme MCI) can enhance the success of your own weight-control ptugnm by helping allay excess hunger during the first few weeks.This effective anorectic, given as one capsule two hours after breakfast, helps suppress appetite all day. To help patients understand their obesity and your counseling, we have designed the fast in Plan. .,e-.isy-lo-understand booklets that include Your Weight. Your IXvtor and You... Weight Control: Record Sheets. Weight Control: Sneak Snacks. Weight Control: Balanced Nutrition. Remember Fastin as part of your wcight- a enrol plan. It hdps control hunger all day to help patients lose weight faster. Prompt weight kiss may prompt patients to stay with your dietary program. Fasttn every morning, to help control hunger all day. l"hc Fastin Plan, to support your counseling, to support your wcight-comrol program and hdp it to succeed. Fasting 30 mg. (phenterminc HC1) Part of a comprehensive plan for exogenous obesity. 64
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