T h e 7O' s 1 Client: Warner-Chilcott. Agency: Sudler & Hennessey. AD: Frank Wagner. I llu s tr .: Don Ivan Punchatz. (1974). 2 Client: Pfizer. Agency: Sudler & Hennessey. AD: Arthur Ludwig 3 Client: Upjohn. Agency: Kallir, Philips, Ross. AD: Jerry Philips. I llus tr.: Lou Bori. (1974). 4 Client: Pharmacia. Agency: Shaller-Rubin. AD: Patrick O'Connor. Copy: Frank Hughes. (1973). FromThe Upjohn Company A B L E T S ibuprofeaU pphn 1 an advance inthe \ long-term symptomatic trecrarnent of osteoarthritis and rheumatoiaarthritis Fof M l prescribing Information. please see the last p a g e of th t advertisement. 3 4 This test cansavealife. FallingHCS‘ Levelsbetween the thirty-fifth and fortieth .seeks have teen ossoc'Oled svilli fetal distress artd/or neonatal asphyxia! Monitoring these levels can serve as a warning to the attending obstetrician o! any potential risk to the fetus. In time to save a life. Or forestall the development of certain prenatal complications. Because HCS levels reflect feta Icondition, there is much to be gamed by monitoringthem routinely in every pregnancy, especially in high- risk pregnancies complicated by diabetes, hypertension or toxemia 71%risk of fetal distress seen In recent study letcbworth and Chard recently reported on the incidence of fetal distress seen in patients in whom seria: HCSdeterminations were performed between the thirty-fifth and fortieth weeks of pregnancy! Those patients who showed HCS levels below *tKg per ml in three or more ser»al determinations carried a 71%risk of fetal distress in labor or neonatal asphyxia. Levels above fijvgper mi were associated with a fewfrequency of these complications. New radioimmunoassay- faster. simpler and more convenient The nowPnadebas’HCSfait makes commercially available for the fust time a rapid and accurate HCSmonitoring systemat lowunitcost. Each procedure requires on)ya singleWood sample - not the complicated 24 hour urine collection! The test reagents are specific for HCS. No time- consuming separations of Wood components are needed. Accurate, reproducible and quantitative Because Phadebas HCS Test is a radioimmunoassay, it provides at monitoring method that isi most clinical laboratories. R and are not subject to into glucose or affected by the Phadebas HCS Test RADIOIMMUNOASSAY 61
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