Acknowledgments The People Who Created Medicine Avenue Medicine Avenue is made possible by the contribution of time and financial support from the members of the Executive Committee of the Medical Advertising Hall of Fame. The Publication Committee of the MAHF managed all activities concerning Medicine Avenue. Its members are William G. Castagnoli, Frank Hughes, John Kallir, Michael J. Fyons and Ron Pantello. The design of Medicine Avenue was created by Mr. Fyons. The introductory preface was written by Kallir, Hughes, and Pantello. Mr. Castagnoli served as overall coordinator and also researched and wrote the historical sections. The committee wishes to thank all those who contributed information, materials and guidance in putting the book together. Medicine Avenue would never have existed were it not for the foresight of John Kallir and Dick Jones in assembling and preserving the work of medical advertising's Golden Age—the boom years of the 1950's to 1960's. The industry owes them appreciative applause for compiling this archive and making it available. The book, likewise, would not have come to pass if Ron Pantello had not energetically proposed and championed it to the Executive Committee as an important activity for the MAHF in addition to its annual election and award dinner at which leaders of medical advertising are honored. Many persons supplied information on the history of medical advertising or facilitated our research: Mickey Smith opened the library of the Pharmacy School of the University of Mississippi to us. Brendon and Roderic Phibbs recalled family history, helping us reconstruct the early days of their father's agency, Harry C. Phibbs Advertising Co. Robert Kennett of the AMA assisted in leading us to the Dr. Morris Fishbein Papers at the University of Chicago. Bill Noonan enabled us to obtain IMS data from the past. Vernon Fewis of Medical Economics allowed us to seek out historic ads in their archive. Helping with names, dates, facts and perspectives on events were John Kallir, Joseph Stettler, Irwin Gerson, Ken Gurian, Steve Chappell, Mark Dresden, Bob Baldini, Irwin Ferner, James Dougherty, David Gideon, Rolf Rosenthal, Todd Mahony, Clay Warrington, Bob Buechert, Glenn DeSimone, Dick Jones, John Jones and Ron Wilson. Special thanks goes to Ina Kramer who made available materials from Rx Club yearbooks, and to Clark-O'Neill and Herb Day for their help in warehousing and distributing Medicine Avenue. And lastly, our appreciation to the medical agencies that submitted work for this retrospective of our business. Thank you, for seeing the value of preserving the heritage of medical advertising.
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