M e d i c i n e A v e n u e 1 1, 2 Client: Hoechst. Agency: L. W. Frohlich. AD: Roger Core. Photog: NASA. (1966). 3 Client: Pfizer. Agency: Sudler & Hennessey. AD: Herb Lubalin. Photog.: Art Kane. (1964). 2 Space photograph* court©*y Of the National Aoronautics and Spaco Administration. from the easy to control to the severe and refractory edem discover the first clinically meanin advance over thiazide diuretics... the new standard for diuretic cont new Lasix furosemide a non-thiazide diuretic efficacy beyond the capacity of any thiazide prompt onset, short duration no more “round-the-clock” diuresis outstanding control of diuresis prompt, predictable, dose-regulated action highly favorable urinary Na/K ratio greatly enhanced Na, proportionately low K excretion useful in a wide range of patients in cardiac, hepatic and renal edema, including thiazide refractory cases 5 2
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