I n - H o u s e A d v e r t i s /ng D epartments 3 1 Client Geigy. Agency In-house. AD: John deCesare. I llu s tr .: Eugene Mihaesco Copy: Bill Hackett. (1960s). 2 Cuent. Geigy. Agency: In-house. AD: John deCesare. I llu s tr .: Eugene Mihaesco. Copy: Bill Hackett (1960s). 3 Cuent. Geigy. Agency: In-house. AD: Felix Muckenhirn. Copy: Ivan Manson. (1960s). "Why can't we talk?' Loss of the ability of one generation to communicate with another is tragic. For a parent, the sense of guilt, shame and anguish following such a loss may lead to pathologic depression. When you diagnose depression, Tofranil may be indicated for relief. As maintenance therapy during the active phase of depression,Tofranil can often help pre- $500 REWARD The use of Tofranil in patients receiving M AO l’s is contraindicated. In patients with cardiovascular disease, thyroid disorders, increased intraocular pressure; in those . receiving anticholinergics (including antiparkinsonism f agents), thyroid medication or anuhypertensive adrenergic neuron-btocking agents; and in those in their first trimester of pregnancy-the special precautions listed in the Prescribing Information should be carefuSy observed, i Toxic reactions severe enough to require discontinuation ofTofranil are uncommon However,for complete details, please refer to the complete Prescribing information Turn page for brief summary of Prescribing Information r ~ »imipramine lOTranil hydrochloride Geigy in depression 3 7
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