T h e 4 0 ' s / T h e 5 0 ' s izer Terra bona growing rapidly with the advent of new products. For example, Premarin (Wyeth-Ayerst) had been introduced in 1941 and during the war medical advances made in antibiotics and steroids were harbingers of what was to come. In Chicago, Jordan Sieber (1949) opened, and in New York, the husband and wife team of Noyes & Sproul went into business with A.H. Robins as their key account. Also, the colorful Dr. Cortez F. Enloe, a physician and former Air Force colonel, founded his agency, gaining business from Squibb which, as a major spender, nurtured a number of the early agencies. Consumer agencies, like Doherty, Clifford, Steers & Shenfield, which handled business for Merck, recognized a new market for promotion services and began to compete with the specialized agencies. Premarin* AYERST, McKENNA & HARRISON Limit'd 1 Client: Merck (1950). 2 Client: Smith, Kline & French (1954). 3 Client: Upjohn. Agency: McAdams (the first oral antidiabetic drug. 1957). 4 Client: Searle. Agency: R. E. Wilson. Copy: Dick Grossman (note the indication for The Pill: ‘to control menstrual irregularity'! 1957). 5 C lien t Pfizer. Agency: McAdams (the first teaser ad in our industry, prior to the introduction of Terramycin. 1949). 6 Client: Ayerst, McKenna & Plarrison (1947). 7 Client: Wallace. Agency: Ted Bates (1950). The good earth lia« given nun more titan bread alone. recently it ha* given him longer life through the. antibiotics found in il« soil. J».-t recently bacterial, tin! and riekett-ial organism* have for the fir«i time heroine more amrnahle to control thank* to iltr isolation of the newer antil«iotie». In the isolation, screening anil production of Mich vital agent*, a notable role ha* been played by 70 95%* of nervous, tense patients recovered or improved For your patients, Miltown promptly cheeks emotional and muscular tension. Thu*, you will make it easier for them to lead a normal family life and to cany on their usual work. For you, the choice of Miltown a*the tranquilirer means the comfortable assurance that it will relieve nervousness and tension without impairing your patient* mental efficiency, motor control, normal behavior or autonomic balance. Miltown: iWWALLACE LABORATORIES. New BruiuvicA.N. J6 7 23
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