The account executive is the linchpin between the client and the agency. He must have a unique combination of knowledge about marketing, sales, advertising, research and production to he effective. The account team is charged with representing the agency both creatively and strategically. This means they have many masters ... not an enviable position. Usually a "great" account person is a strong advocate of the creative product. Without such a love and passion for the creative work, the account person earns the derisive title of "suit" or worse "empty suit." The account team is not only charged with selling the agency's product but the important task of growing the agency's business. Finally, the account service department is the face of the agency and therefore must be both intellectually soimd and have a passion for advertising.—R.P.
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