Medicine Avenue is a history and also a celebration of the creative product. The authors of this publication took it upon themselves to identify some of the most distinguished advertising of the 50's, 60's, 70's, 80's right up to present day. Undoubtedly we have overlooked some excellent work and apologize for such oversights but it was impossible for us to review all the work produced over the last 40 years. That said, what is presented is representative of the excellent work produced within our industry by some very talented people. We encourage others who choose to expand upon our efforts in future publications to be more inclusive.—R.P.
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