M e d i c i n e Creative Index Parish, Clifford, 34 Parkc-Davis, 13 Benadryl, 29 Chloromycetin, 42 Peck, Paul, 33 PERCX 56 Pfizer, 18, 24, 34, 74 pharmaceutical benefit management companies (PBMs), 72, 92 Pharmaceutical Manufacturers Association (PMA), 43-44,46 Phibbs, Harry C., 14-15, 22, 111 Phibbs, Roderick, 14 Philadelphia area, agencies in, 28, 94 Philips, Jerry. See Kallir Philips Ross Pratt, William, 33, 34 Premarin, 23 Prescription Drug Users Fee Act (PDUFA), 109 ProStep, 74 Pure Food and Drug Act of 1906,13,44 Ramsdell, Lee, 28 Recht, David. See Sandler & Recht Ribotsky Worldwide, 71, 94 Rich, Jeff, 110 Robins, A. H„ 23, 34 Roche, 33, 34, 47 Roche, John, 58 Rockett Burkhead Lewis & Winslow, 71, 94 Roessner, Susan. See Botto Roessner Horne & Messinger Rogaine, 74 Rosenthal; Rolf Werner Rosenthal (RWR), 19, 58, 70, 110 Ross, Martin. See Dugan/Farley Ross, Warren. See Kallir Philips Ross Rufen, 73-74 Ruthruff & Ryan, 29 Sackler, Arthur M., 17-18, 22, 33, 110 campaign for Terramycin, McAdams, 18, 24 friendship with Frohlich, 18, 29, 31 Salk polio vaccine trials, 47 Salthouse, Torre, Ferrante, 19, 58, 70, 94, 111 Sandler Communications, 110 Sandler & Recht, 71, 94, 111 Saunders-Ream, 94 Scali, Sam, 17 Schering Corporation Chlor-Trimeton, 29 Kefauver hearing, 43 Sackler as advertising manager, 18, 31, 33 Scojx (Upjohn), 33 Searle, G.'d., 28 Seldane, 74 Seminars (Sharp and Dohrne), 33 Sharp and Dohme, 33 Sieber McIntyre 70, 111 Simms & Mclvor, 94 Sinclair, Upton, 44 Smith, Ernie, 17 Smith Kline & French (SKI') 31, 33 advertising managers, 34 agencies working with, 29 Social Transformation of American Medicine, The (Starr), 13 Spectrum (Pfizer), 24 Sperling Sampson West, 71, 94 Spitznagel, John, 34 Spooner, Thomas, 58 Sprei, Norman, 34 Squibb, E.R., 15, 16, 17, 23, 29, 33, 34 Starr, Paul, 1.3 Steel, Edward, 34 Strategic Medical, 71, 94 Sturm Rosenberg King, 71, 94 Sudler, Arthur E., 17, 33, 55 Sudler & Hennessey, 3, 17, 19, 22, 55, 58, 70, 72, 111 Sutton, 58, 70 Sweeney, Itarry. See Dorland Sweeney Jones Swift, John. See Lavey/Wolff/Swift; Lyons/Lavey/NickeLSwifl Syntex, 34, 58 Terramycin, 18, 24 thalidomide, 45 30 West Advertising, 94 Thomas; Ted Thomas Associates, 28, 71, 94 Toltzis Communications, 70, 94 Topin & Associates, 71, 94 Torre Lazur. See Salthouse, Torre, Ferrante Townsend, Jane. See Gross Townsend Frank & Hoffman Truby, Richard, 34 Upjohn, 13 in-house advertising, 33-34 Kefauver hearing, 43 Motrin, licensing of, 73 Rogaine, 74 Upjohn, E. Gifford, 43 Valium, 47 Vicom, 58, 70, 110 Vox Medica, 71, 94 Wagner, Tobias, 31, 34 Wallace Laboratories, 56 Warrington, Clay. 5a’ Dugan/Farley What's Afar (Abbott), 33 Whitney, Edward, 34 William Douglas McAdams. See McAdams, William Douglas Williams-Labadie, 94 Wilson; Robert E. Wilson, 28, 70, 110 Wolff, Bruce Lavey/Wolff/Swift, 58, 70, 110 "wonder drugs," 24, 42, 47 WPP Group, 70 Wyeth, 13, 23, 28, 34 Young & Rubicam, 70 An Agencils Abelson-Taylor 96, 102 Barnum 82 Bologna Intl. 62, 79 C&G Advertising 40 Cline Davis & Mann 87 Common Health 99 Corbett 64 Dorritie & Lyons 79, 84, 87 Dugan/Farley 95 Esprit Communications 107 FCB Healthcare 88 Gross Townsend Frank & Hoffman 90 Integrated Communications 99 Kallir, Philips, Ross 51, 55, 59, 61, 73, 75, 77, 81, 87 Klemtner 55, 68, 89 KPR 105 I.. W. Frohlich 26, 31,52 Lavey/Wolff/Swift 68 Lally, McFarland & Pantcllo 71, 75, 81, 105 Lyons Lavey Nickel Swift 100 McAdams 23, 26, 31, 49, 51, 81, 84, 93 Medicus 77 R. E. Wilson 23 Rainoldi Kerzner Radcliffe 90 Robert A Becker 95 Salthouse Torre Norton 81, 82 Shaller-Rubin 61 Sudler & IIennessey 28, 32,48, 51,52, 59,61,62,64, 67, 87, 107 Ted Bates 23 Vicom/FCB 67, 82 A rt D irectors Barnett, Lester, 67 Beall, Lester, 23, 26 Blair, Warren, 35 Brothers, Steve, 59 Buechert, Bob, 55 Burtin, Will, 23, 26 Cooper, Caroline, 77 Core, Roger, 52 Cummo, Mike, 93 deCesare, John, 37 Davis, Clyde, 68, 87 Domanico, Tom, 89 Epstein, Dave, 26 Garb, Monica, 82 Gelfand, Mariette, 105 Geryak, John, 73, 75, 77, 87 Haynes, Tom, 67, 81 Kaufman, Arthur, 107 Kenley, Julie, 89 Klawans, Alan J., 39 Kossak, Lin, 99 Kripscher, Jerry, 95 Lavey, Ken, 26, 31 Lazur, Mike, 82 Leila, Claris, 84 Lubalin, Herb, 28, 31, 32, 51, 52 Ludwig, Arthur, 61 Lyons, Mike, 62, 64, 79, 87 Male, Johnathan, 99 Marisso, Michael, 77 McDowell, Mark, 62, 68, 79 McFarland, Jim, 71, 75, 81 Meade, Dave, 64 Moore, Andy, 95 Muckenhirn, Felix, 35, 37 Neale, Stephen, 96 O'Connor, Patrick, 61 Opalek, Carl, 84 Philips, Jerry, 49, 51, 61, 81 Podjasek, Jan, 102 Proctor, Alan, 107 Prymus, Debra, 90 Reich, Cassie, 107 Rozon, Joseph, 82 Sabatella, Paschal, 90 Schilling, Win,, 35 Scott, Walter, 84 Smith, Ernie, 31, 87 Tredwell, Bruce, 105 Trailer, Fred, 35, 39 Vareltzis, Ron, 40 Velardi, Thomas, 84 Wagner, Frank, 61, 67 Walsh, Jim, 75 Wolff, Rudy, 26, 31 Wolk, Sheila, 67 Zalon, Al, 59 Zamiska, Peter, 100 Zanet, Peter, 64 Zelenko, Harry, 26, 31 Coi’v Writers Altshuler, Mel, 48 Avery, John, 81, 84, 95 Benton, Nancy, 40 Blunt, Karen, 68 Brown, Bill, 79, 87 Bryan, Pam, 102. Chouinard, Jeff, 96 Cooney, Diane, 107 Cotugno, Frank, 105 Courtney, Don, 64 Clark, Don, 28 de Fiebre, Melissa, 82 DeMarco, Charles, 99 Domeshek, Jack, 75 Gerstein, Al, 59 Gold, Steven, 77 Greenhut, Susan, 75 Grossman, Dick, 23, 73 Hackett, Bill, 37 Hakun, Claire, 93 Hevey, Liz, 89 Holtzman, Sandra, 87 Hughes, Frank, 6, 61, 62, 79 Kallir, John, 26, 31, 49, 51 Lally, John, 64, 81 Levine, Bob, 68 Lilker, Jay, 55 Lubalin, Herb, 51 Manson, Ivan, 35, 37 McCaffrey, Bob, 67 McShane, Kevin, 84 Neuhaus, Todd, 100 Norton, Mike, 82. Nosta, John, 100 Proctor, Alan, 107 Rosemond, Leland, 107 Ross, Warren, 51 Stephanie Sorine 105 Steinman, Bernie 81 Sweeney, Harry 55 Treacy, Jeremiah 90 Ward, Bernard 71 Weisberg, Cari 82 PHOTOGRAmKKS/lLUlSl'KATOKS Barron, Bill, 35 Blechman, R.O., 31 Bori, Lou, 61 Carle, Eric, 26 Charmatz, Bill, 49, 55 Cooper, John, 99 Conboy, John, 62 Fischer, Carl, 32 Fischer, Ken & Carl, 87 Folon, Jean-Michel, 75 Francevich, Al, 87 Friedlander, Ernie, 90 Gilligan, Michael, .39 Grey, Alex, 82 Grubman, Steve, 102 Hochman, Gerald, 51 Holland, Brad, 35, Kane, Art, 52 Koren, Ed, 39 Kwam, Lari, 87 Lidov, Arthur, 48 Mihaesco, Eugene, 37, NASA, 52 Nelson, Will, 82 Punchatz, Don Ivan, 61 Shahn, Ben, 23 Sister Corita, 90 Tadrick, Leon, 67 lingerer, Tomi, 59 Warhol, Andy, 31 VVitzig, Fred, 26 114
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