Text Index Abbott Laboratories, 33, 34 Abelson-Taylor, 71, 94 Adair Green, 71, 94 AD-TECH, 71, 94 American Home Products, 28 American Medical Association (AMA), 12-13, 14 Arranz & Sudler, 72 Atkinson Group, 94 Baldini, Bob, 33, 34 Barnes Hind, 58 Barnett, Lester, 58, 110 Barnum, James. See below Barnum Communications, 56, 58, 111 Barton & Pittinos, 71 Bates; Ted Bates, 56, 62 Batton, Barton, Durstin & OsbomefBBD&O), 29,62,70 Baxter Gurian & Mazzei, 58, 70, 94 B&B. See Benton & Bowles BBD&O. See Barton, Batton, Durstin & Osborne BBKCommunications, 71, 94 Beall, Lester, 33 Becker, Robert A., 33 See also Robert A. Becker, 70, 110 Burdick, Becker & Fitzsimmons, 29 Beckett, Thomas, 34 Beine, Robert, 34 Benadryl, 29 Benton & Bowles (B&B), 29, 56 Medicus. See Medicus Communications Bernbach, Bill, 3 BUS Group, 71, 94 BioGenesis, 71, 94 Blunt•Hann«Sersen Inc., Il l Bologna International, 58, 110 Boots Pharmaceuticals, 73-74 Boston, agencies in, 94 Botto Roessner Horne & Messinger, 70, 110 Bowes, Reginald, 58 Bozell, 70, 94 brand name advertising, DTC, 73-76 Breese, Murray Breese, 22 Brown, Francis C, 43 Bryan Brown & Maynard, 71, 94 Buechert, Robert, 58, 110 Burdick, Becker & Fitzsimmons, 29, 110 Burdick, Dean. See above Burnett, Leo, 56, 70 Burroughs Wellcome, 14, 34 Burtin, Will, 33-34 Butler, William. See Girgenti, Hughes, Butler & McDowell California, agencies in, 94 Camp + Tate, 71, 94 Carrafiello-Dielil, 71, 94 Castagnoli, William G., 58, I 10 Catalyst Communications, 71, 94 Chicago, agencies in, 14, 15, 23, 28-29, 94 Chloromycetin (Parke-Davis), 42 Chlor-Trimeton, 29 Chow; Lena Chow Advertising, 71, 94 CIBA, 33, 74 CIBA-Geigy, 34 Cline, Davis & Mann, 110 CommonHealth. 5ee Ferguson Communications Communico, 71, 94 Compton, 70 Connecticut, agencies in, 94 Connor, Jolui T, 43 consumer agency' acquisitions, 70 Contant, Ira, 34 Corbett, Frank J., 15, 29, 111 Corbett HealthConnect, 94 Frank J. Corbett, 62 Jordan Sieber Corbett, 28-29, 111 Creative Medical, 71 Cummings McFail & Nuhy, 94 Daleyy Austin, 34 Davee, Kohnlein, and Keating (DKK), 55 Davis, Clyde. See Cline Davis & Mann Davis, Sam, 53 DeJesse; Raul A. DeJesse, 71, 94 Deltakos, JWf 56, 58, 62, 111 Dent, V Edward, 58, 110 Devanna, Robert, 34 DiDomizio, George, 34 direct mail, 28, 31 direct-to-consumer (DTC) advertising, 73-76, 92, 109 Doherty', Clifford, Steers & Shenfield, 23, 110 Donahoe & Purohit, 71, 94 Doremus-Eshleman, 29 Dorland Sweeney Jones, 58, 71,94,111 Dorritie Lyons & Nickel, 58, 70, 111 Downs, Charles S., 33 Doy'le Dane Bernbach, 3, 70 Dresden, Mark, 53 Dudnyk Healthcare Group, 71, 94 Dugan Farley, 58, 70, 94, 111 Eli Lilly'. See Lilly Enloe; Cortez Enloe, 23, 28 Erni, Paul, 33 Esprit Communications, 71, 94 "ethical drug" advertising, 12, 13, 14-15, 73 EURO RSCG, 70 Fair Reily Call, 94 Falk, 7l' Farley' John. See Dugan/Farley/ FCB Healthcare. See Vicom FDA. See Food and Drug Administration Ferguson Communications, \9 , 58, 70, 94, 111 Fishbein, Morris, 14-15, 76, 109 Fitzsimmons, Don. See Burdick, Becker & Fitzsimmons Fogelman, James, 33 Food, Drug and Cosmetic Act of 1938, 44, 45 Food and Drug Administration (FDA), 13, 42, 44 DTC advertising, regulation of, 73-76 increased regulatory powers of, 45-46 PDUFA, provisions of, 109 Foote Cone & Belding. See Vicom Forsythe Mairelli Johnson, 71, 94 Freeman, Mai, 34 Frohlich, L.W, 18, 19, 22, 29, 31 breakup of agency, 58 founding of agency/, 22, 110 IMS, formation of, 31, 55 Inteiron, 72 Kefauver hearing, 1962, 44 Fuller & Smith & Ross, 29 Geigy/, 33, 34 Gerbig, SnclI/Weisheimer, 71, 94 GHBM. See Girgenti, Hughes, Butler & McDowell Gideon, David, 56 Girard, Audrey, 34 Girgenti, Steve. See below Girgenti, Hughes, Butler & McDowell (GHRM), 71, 74, 110 Goble and Associates, 71, 94, 111 Gosselin, Ray/, 53, 55 Grey. See Gross Townsend Frank & Iloffman Grob Scientific, 70, 71, 94 Gross Townsend Frank & Hoffman, 58, 70, 110 Gulick, William, 34 Habitrol, 74 Hackett, Charlie, 34 Hamilton Communications, 71, 94 Handy, Robert, 34 Hann, Dwayne See Blunt • Hann • Sersen Inc. Harrison, Star, Wiener & Beitler, 70, 110 Harrison Wilson, 71, 94 Hay'es, Arthur Hull, 74 healthcare cost, reduction of, 72-73, 92-93 Health Industries Research, 56 Heneckep Gottfried, 33 Ilennessey, Matthew J, 17, 18, 28, 33, 55. See also Sudler & Hennessey Hogan, John, .34 Horne, James. See Botto Roessner Horne & Messinger Iloyt, Charles W, 29 Hughes, Frank. See Girgenti, Hughes, Butler & McDowell Ibanez, Felix Marti, 33 Image (Roche), 33 Impact Communications, 71 IMS, 31, 55 independent agencies, 71 in-house advertising, 17, 33-34 Integrated Communications, 70, 94, 111 Intercon (L. W Frohlich/Inter- con). See Frohlich, L. W international expansion of agencies, 72 Interpublic, 70 JAMA. See Journal of the American Medical Association Jensen, Whilmore, 34 Jones, Dick, 17. See also Dorland Sweeney Jones Jordan McGrath Case Partners, 70 Jordan Sieber Corbett, 28-29, 111 journal advertising, 16, 28, 92 Journal of the American Medical Association (JAMA), 12, 16, 24, 44 Kallir, John. See below Kallir Philips Ross, 29, 70,110 Kefauver, Estes, 42-44 Kefauver-Harris Amendments (Food, Drug and Cosmetic Act), 44-46 Kennedy, Jerry, 58 Ketchum, 70 Kingswood Advertising, 71, 94 Klemtner, Paul, 22, 47 agency, 58, 70, 110 Knox, I Iarry/, 53, 55 Krone, Helmut, 17 KSP Communications, 71, 94 L. W. Frohlich/lntercon. See Frohlich, L.W. Iabson, David, 56 lally, John. See below Lally McFarland & Pantello, 58, 70, 111 abbreviated agency name, 19 Lanmark Group, 71, 94 Lavey, Kenneth. See below Lavcy/Wolff/Swift (IWS), 58, 70, 110 Lawrence & May/o, 71, 94 lea Associates, 53, 55 Lederle, 29, 34, 74 Leeb; Bruce Leeb & Company, 71, 94, 110 Lehman Millet, 71, 94 Lerncr, Irwin, 34 Lesser, Lawrence, 58, 110 Leverte Associates, 71, 94 lewis; Hal Lewis Group, 71, 94 Lewis Gace, 70, 94 Lewis & Gillman, 28 Iilly, 13, 29, 47, 56 Upton; K. 1., 71, 94 Lois, George, 17 lowe Group, 70 Lubalin, Herb, 17 Ludwig, Arthur, 17 Lyons, Michael. See Dorritie Lyons & Nickel; Lyons Lavey Nickel Swift Lyons Lavey Nickel Swift, 110 Madison Avenue advertising agencies, 16, 56 Mahony, Todd, 110 managed care organizations (MCOs), 72-73, 92, 93, 109 Mann, Frank, 34 Mann, Fred. See Cline Davis & Mann marketing research, 53-55 Marion Merrell Dow, 74 May/es, Kate, 110 McAdams, William Douglas, 15, 16, 19, 29, 70, 110 campaigns for Pfizer products, 18, 24, 74 Kefauver hearing, 44 Sackler's career with, 18, 22 Upjohn's advertising with, 33 McCabe, Gene, 34 McCann Healthcare, 94, 1 11 McDowell, Mark. See Girgenti, Hughes, Butler & McDowell McFarland, Jim. See Lally McFarland & Pantello McIntyre, Joe. See Sieber McIntyre McNeil, 34 Media-Chek, 53 Medical Economics, 46 Medicus Communications, 58, 62, 70, 74, 110 international growth of, 72 MER-29 (Merrell), 42 Merck advertising managers, 34 agencies working with, 23, 29 Kefauver hearing, 43 pneumonia vaccine advertising, 73 Merrell Dow, 74 Messinger, Herb. See Botto Roessner Florne & Messinger Meticorten (prednisone), 43 Minitran (3M), 74 Modem Medicine, 46 Motrin, 73 Naimark & Barba, 110 National Drug and Therapeutic Index (NDTI), 53 Nelson, Bud, 34 Nelson Communications, 71, 110 Netter, Frank, 33 New Jersey/ agencies in, 94 Newland; Edward Newland Associates, 71, 94 Nickel, Albert. See Dorritie Lyons & Nickel; Ly/ons Lavey Nickel Swift, 110 Nicoderm, 74 Nicorette, 74 Noel, Rollie, 34 Noy/cs & Sproul, 23 Ogilvv', David, 2 Ogilvy & Mather, 70 Omnicom, 70 Oppenheimer, Robert, 34 Pace, Inc., 70, 94 Pacific Communications, 71, 94 Palshaw, 55 Pantello, Ron. See Lally/ McFarland & Pantello 113
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