References 1. Starr, Paul, The Social Transformation of American Medicine, Basic Books, 1949. 2. Phibbs, Harry C. Note to Dr. Fishbein, Dr. Morris Fishbein Papers, The Joseph Regenstein Library, The University of Chicago. 3. Fishbein, Morris, MD, How Advertising Helps Medicine Help the Public, Printers' Ink, August 19, 1926. 4. Blum, Susan, Agency Profiles—Sudler & Hennessey, Part I, Medical Advertising News, February 15, 1984. 5. Ibid. 6. Enloe, Cortez, F., MD, Advertising Agency Defined, Pharmaceutical Marketing Orientation and Seminar, Rutgers—The State University College of Pharmacy Extension Service and The Pharmaceutical Advertising Club of New York, 1955. 7. Wagner, Tobias, Ethical Pharmaceutical Promotion, The Workings and Philosophies of the Pharmaceutical Industry, National Pharmaceutical Council, 1959. 8. Hearings, Subcommittee on Antitrust and Monopoly of the Committee of the Judiciary United States Senate, December 7, 1959. 9. Cray, William C., The Pharmaceutical Manufacturers Association—The First 30 Years, Pharmaceutical Manufacturers Association, 1988. 10. Hearings, Subcommittee on Antitrust and Monopoly of the Committee of the Judiciary United States Senate, January 30, 31, and February 1, 1962. 11. U.S., Department of Commerce. 12. Pharmaceutical Research and Manufacturers of America. 13. Scott-Levin Associates, Sales Force Structure and Strategies, 1994. 14. Leading National Advertisers, Media Watch Multi-Media Service, 1994. Typography: Text: 11/20 Carmina Light with 16/20 Carmina Bold Italic heads Calligraphy: designed and hand-rendered by Tom Carnese Printing: Oceanic Graphic Printing Ltd. Paper stock: interior—128 gsm Matt Art dust jacket— 157 gsm Glossy Art
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