T he 9 0 ’s The child All told, six experienced doctors, nurses pharmacists had failed to catch the error. And yet. the responsibility was not theirs alone. Research suggests 351 of all errors result free system failure, not huran error1. This finding in echoed fcy an os^ert parol set \jp fcy tte ASH?, the and the ANA. They concluded: Medication errors and adverse drug events cause at least a nillien injuries and 149.OCO deaths a year’*. Kary are preventable. Solutions to America’s Other Drug Problem. i-ttll fullIMMUS 2 1 Client: Roche. Agency: Sudler & Hennessey. AD: Arthur Kaufman Copy: Diane Cooney. 2 Client: Bridge Medical Agency: Esprit Communications. CD: Alan Proctor AD: Cassie Reich. Copy: Leland Rosemond and Alan Proctor. 1 0 7
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