Medicine Ave

Geographic Dispersion Many of today's agencies specializing in pharmaceutical advertising are now located well beyond the confines of Madison Avenue. The Chicago area has always been a focus of activity and remains so with such agencies as Abelson-Taylor, Corbett HealthConnect, Donahoe & Piirohit, Goble, Hamilton Communications, McCann Healthcare, Sturm Rosenberg King, Topin, and Williams-Labadie. Another major area for medical agencies is New Jersey, which is situated in close proximity to New York and the many Rx companies located in that state. These include the BHS Group, Catalyst Communications, CommonHealth, Cummings McFail & Nutry, Paul A. DeJesse, Dugan / Farley, Harrison Wilson, Integrated Communications, Lanmark Group, Bruce Leeb, Lewis Gace, Edward Newland, Pace, Ribotsky, Simms & Mclvor, Strategic Medical and Torre Lazur. In Northern California are Lena Chow, Fair Reily Call, FCB Healthcare, a branch office of Harrison Wilson and Sperling Sampson West, and in Southern California Baxter Gurian & Mazzei, BioGenesis, Esprit, Forsythe Marcelli Johnson, Lawrence & Mayo, and Pacific Communications. Boston and environs are represented by BBK, Lehman Millet and Grob Scientific. In Philadelphia and nearby areas of Pennsylvania are Camp + Tate, Dorland Sweeney Jones, Dudnyk, Kingswood, Hal Lewis, K. I. Lipton, Toltzis, 30 West Advertising, and Vox (formerly Ted Thomas). Connecticut is home to Bryan Brown & Maynard, KSP Communications, and Leverte Associates. To add to the industry's geographic range, medical agencies are operating throughout the U.S.: Atlanta—Adair Greene; Hollywood, FL—AD-TECH; Indianapolis—Communico; Durham, NC—Sandler & Recht; Raleigh, NC—Rockett Burkhead Lewis & Winslow; Arlington, TX—Saunders-Ream; Irvington, NY— Carrafiello-Diehl; Columbus, OH—Gerbig Snell / Weisheimer; and St. Louis— Atkinson Group.

RkJQdWJsaXNoZXIy NDMwNDAx